When the owner of Riad Al Andalous first contacted us, his beautiful 12-room riad in the heart of the Marrakech Medina had a problem shared by hundreds of riads across Morocco: every single booking came through Booking.com — at 15-18% commission, every time.
⚡ Key Takeaways
- +280% bookings in 9 months
- 60% direct bookings — saving 8,000€/month in OTA commissions
- #1 Google ranking for 12 keywords · Instagram: 240 → 35,000 followers
The Starting Point
No website. No Google Business Profile. An Instagram account with 240 followers, inactive for 8 months. Zero direct bookings — and zero control over guest relationships.
Months 1-2 — Foundation
We built a fast, bilingual (EN/FR) website with an integrated direct booking engine and a Best Rate Guarantee banner. At the same time we claimed and fully optimised the Google Business Profile with 40+ professional photos.
Months 3-5 — Visibility
Weekly content shoots produced a library of Reels — the courtyard at golden hour, rooftop breakfast, the souks outside the door. On-page SEO targeted the searches that matter: riad Marrakech medina, best riad in Marrakech.
Months 6-9 — Conversion
Retargeting ads on Facebook and Instagram brought back travellers who had visited the website without booking. Automated email follow-ups answered enquiries in the guest’s own language within minutes.
The Lesson
The riad is now fully booked three months in advance — and the owner finally owns his customer relationships instead of renting them from an OTA. The playbook isn’t magic; it’s consistency across website, search, social and ads, executed in the right order.
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